This campaign also showcased survivors and also joined hands with non-profit organizations (News Room, 2011). The most popular one was the Under Armour’s Power in Pink campaign, which aimed to educate women about the importance of exercise in fighting against breast cancer and encourage them to carry out a balanced lifestyle.
The brand has engaged in multiple CSR related activities since its beginning. This has enabled the company to target more customers through cost-efficient methods and maintain product offerings accessible to a large market.This is quite a strategic step carried out by the brand as times are evolving and people are getting dependent on digital applications, which helps the brand attract more customers. Under Armour has tried its level best to stay up with e-commerce and advance digital trends of the industry, which adds to the company’s strength.The company has adapted its young workforce and operations to work on fitness-related applications such as Endomondo, MapMyFitness and MyFitnessPal (nutritional app) to sell and advertise products. Such operational modifications have helped the brand grow globally and achieve more customers. With the help of these channels, the company has experienced a high number of revenues in the current year (Jones, 2021). These include advertising and retailing products through E-commerce websites, retail stores, and a retailing mobile phone application. Under Armour functions through multiple distribution networks that are both direct and indirect, helping the company make its products accessible to customers through different channels. The company has not restricted itself to physical, brick and mortar stores but has included multiple retailing channels and distributing the products. Under Armour SWOT Analysis Conclusion: Under Armour Strengths 2021:.
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